Over 35% of traders conduct mobile searchesīesides retaining old traders, the idea behind marketing is to acquire new ones.

These include Medium, Instagram and Twitter. Your marketing strategy should account for these varying trader numbers to create campaigns that will get results.Īvoid missing key opportunities by not knowing who you’re talking to! A key takeaway here is to utilise networks frequented by the under 45s. Additionally, the number of older traders is decreasing. Trader numbers change constantly, but on average, the number of traders over 45 years old is only around 15%. Of course, millennials also expect online customer support via social media too.

You need to be offering slick onboarding, a mobile app and easy deposit and withdrawal processes as a minimum. They’ll jump ship if unsatisfied so it’s important to captivate this demographic with advanced marketing techniques that appeals to their need for accessibility and almost instant gratification. Often referred to as Digital Natives, millennials are comfortable with new technology and expect their user experience to be personalised, smooth sailing and hassle-free. Over 43% of forex trades are millennialsĤ3.5% of traders are aged 25-34 years. The FX market is 12 x larger than the futures market and 27 x larger than the equities market.įorex Trading User Numbers 1.Forex trading daily volume is 53 times more than the NYSE.

Over 85% of the global forex market transactions happen on just 7 major pairs GBPUSD, EURUSD, USDJPY, AUDUSD, NZDUSD, USDCHF, USDCAD,.

The global forex trading market is worth $1,934,500,000,000.

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